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textual analysis

radio key terms. Mode of Address- the way in which a media product speaks to, or attracts, its audience. Sound motif- A sound effect or combination of sound effects associated with a particular setting, situation, character or idea. Ident- a short piece of audio or audio-visual content produced by radio or television stations to identify themselves on air. RAJAR and Audiences- Radio Joint Audience Research (RAJAR) question- from your knowledge of contemporary media consumption patterns, describe two possible reasons why the listenership of Hallam FM has decreased since 1999. 1. Increase in competition is a reason why listenership has decrease, this is because competitors have been created for specific genres whether they are niche or mass genres which generate listenership and therefore decrease listenership for Hallam FM. 2. Technology is another reason why listenership is decreasing, this is because since 1999 technology has been innovated and have created bluetooth, ...
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textural analysis

Levi-Strauss and Binary Opposition Narrative tension is based on opposition or conflict. This can be as simple as two characters fighting, but more often functions at an ideological level. Props Theory Same 8 characters over all the texts. The Villain The Helper The Princess or Prize Her Father The Donor The Hero The False Hero The Dispatcher Casino Royale: Villain-Le Chiffre The Helper- Vesper The prize- Vesper The Hero- Bond The Dispatcher- M Todorov Theory  Equilibrium- disruption to the equilibrium- recognition- attempt to repair- (new) equilibrium. Barthes- Action + Enigma Codes Little signs that tells audience that something os about to happen, as well as why is something there and what has it got to do with the scene. Altman-Genre Theory genre offers audiences a set of pleasures. Mise-en-scene: foreground+ background lighting key light is the most brightest and influential backlight helps counteract the effect off...
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