textual analysis
radio key terms.
Mode of Address- the way in which a media product speaks to, or attracts, its audience.
Sound motif- A sound effect or combination of sound effects associated with a particular setting, situation, character or idea.
Ident- a short piece of audio or audio-visual content produced by radio or television stations to identify themselves on air.
RAJAR and Audiences-
Radio Joint Audience Research (RAJAR)
question- from your knowledge of contemporary media consumption patterns, describe two possible reasons why the listenership of Hallam FM has decreased since 1999.
1. Increase in competition is a reason why listenership has decrease, this is because competitors have been created for specific genres whether they are niche or mass genres which generate listenership and therefore decrease listenership for Hallam FM.
2. Technology is another reason why listenership is decreasing, this is because since 1999 technology has been innovated and have created bluetooth, this allows potential listeners the opportunity to listen to their own music which is a more possible choice now, this option is the reason why Hallam FM as well as other radio stations are on the decrease in listenership.
Regulation-
Ofcom
Mode of Address- the way in which a media product speaks to, or attracts, its audience.
Sound motif- A sound effect or combination of sound effects associated with a particular setting, situation, character or idea.
Ident- a short piece of audio or audio-visual content produced by radio or television stations to identify themselves on air.
RAJAR and Audiences-
Radio Joint Audience Research (RAJAR)
question- from your knowledge of contemporary media consumption patterns, describe two possible reasons why the listenership of Hallam FM has decreased since 1999.
1. Increase in competition is a reason why listenership has decrease, this is because competitors have been created for specific genres whether they are niche or mass genres which generate listenership and therefore decrease listenership for Hallam FM.
2. Technology is another reason why listenership is decreasing, this is because since 1999 technology has been innovated and have created bluetooth, this allows potential listeners the opportunity to listen to their own music which is a more possible choice now, this option is the reason why Hallam FM as well as other radio stations are on the decrease in listenership.
Regulation-
Ofcom
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